请问一下英语修辞学中logos,ethos,pathos分别是什么意思

logos,pathosandethosinrhetoric
关键词：logos,pathos,ethos,rhetoric,Aristotle

TheancientGreekshadachievedmagnificentsuccessinrhetoricwhich,inAristotle’swords,istheability,ineachparticularcase,toseetheavailablemeansofpersuasion.Hedescribedthreemainformsofrhetoric:Ethos,Logos,andPathos.

Inordertobeamoreeffectivewriter,youmustunderstandthesethreeterms.

Ethos

Ethosisappealbasedonthecharacterofthespeaker.Itisyourpersonalcredibility,thefaithpeoplehaveinyourintegrityandcompetency.It’sthetruststhatinspireyouremotionalBankAccount.Anethos-drivendocumentreliesonthereputationoftheauthor.

Logos

Logosisappealbasedonlogicorreason，thelogic,thereasoningpartofthepresentationistheonlylegitimatewaytowinfriendsandinfluencepeople.SoLogoscontainsnotonlylogic,butalsothefactthatisnotarguablevalidablefigure,thesufficientreasonsreasonablestructuresandsoon.

Documentsdistributedbycompaniesorcorporationsarelogos-driven.Scholarlydocumentsarealsooftenlogos-driven.

Pathos

Pathosisappealbasedonemotion，theempathicside—it’sthefeeling.Itmeansthatyouareintheemotionalthattrustanotherperson’scommunication.

Advertisementstendtobepathos-driven.